What is Editorial Makeup? A Bangalore Makeup Artist Explains

What is Editorial Makeup? A Simple Answer

Editorial makeup is a creative, often bold, and artistic style of makeup created for photo shoots, fashion magazines, and runway shows. Its purpose is to make a statement, push boundaries, and complement the overall theme or concept of the shoot. Unlike everyday makeup or even bridal makeup, editorial makeup is not about looking “natural” – it’s about creating a look that is visually striking, avant-garde, and camera-ready. As a professional makeup artist in Bangalore, I’ve seen how editorial looks can transform a model and tell a powerful story through color, texture, and shape.

What Are the Origins of Editorial Makeup?

Editorial makeup has its roots in high fashion and photography. In the early 20th century, as fashion magazines like Vogue and Harper’s Bazaar began featuring photographic spreads, makeup became a crucial tool for conveying a mood or a theme. Over the decades, editorial makeup has evolved, drawing inspiration from art, culture, music, and even politics. Today, it’s a playground for makeup artists to experiment and create iconic looks that often set trends for the season.

How Is Editorial Makeup Different from Bridal or Party Makeup?

The key difference lies in the intent. Bridal and party makeup aims to enhance your natural beauty while ensuring you look like the best version of yourself – and it needs to last all day and photograph well in a flattering way. Editorial makeup, on the other hand, is about transformation and artistry. It can be experimental, dramatic, and sometimes even impractical for real life. You won’t wear an editorial look to a corporate event in Indiranagar, but you might see it on the cover of Elle.

What Are the Key Elements of an Editorial Makeup Look?

Editorial makeup often involves one or more of these elements:

• Bold, Creative Eye Makeup: Think graphic liners, cut creases, exaggerated lashes, or even jeweled details.
• Statement Lips: Unexpected shades like deep purple, neon pink, or metallic gold.
• Flawless, Sculpted Skin: Even though it’s creative, the base is usually immaculate – but it can be dewy, matte, or even have a wet-look finish.
• Unconventional Color: Using colors not typically found in everyday makeup, like green, blue, or silver, often inspired by the fashion collection’s palette.
• Texture Play: Mixing matte and shimmer, or adding textured elements like glitter or foil.

How Do I Choose a Color Palette for an Editorial Look?

Choosing colors depends on the concept of the shoot. As a makeup artist, I always consider the mood board, the clothing, the location – and even the lighting. For example, if the shoot is in a lush green spot like Cubbon Park, earthy tones with a pop of warm gold could work beautifully. If it’s a futuristic theme, metallic silvers and icy blues might be perfect. I also keep in mind the model’s skin tone and undertones to ensure the colors pop harmoniously.

What Products are Must-Haves for Editorial Makeup?

While you can create editorial looks with any makeup, a few key items are essential for versatility:

• A highly pigmented eyeshadow palette with bizarre shades (like red, yellow, blue).
• Gel or liquid eyeliners in various colors for sharp lines.
• False lashes – especially dramatic or unconventional ones (feathered, colored).
• Cream pigments and eyeshadow bases to make colors intense.
• Setting sprays and powders – because shoot days can be long and your canvas needs to stay put.
• Brushes with precise tips – for detail work like geometric lines.

How Do I Make Editorial Makeup Last During a Shoot in Bangalore’s Climate?

Bangalore might be milder than Mumbai or Chennai, but it still has its own challenges – especially if you’re shooting outdoors or in non-air-conditioned studios. The humidity and occasional drizzle can make makeup shift. Here are my pro tips:

• Always start with a primer suited for your skin type. A mattifying primer for oily T-zones, a hydrating one for dry skin.
• Use eyeshadow primers or concealer as a base for bright colors to prevent creasing.
• Sweat-proof and waterproof products are a must, especially for waterproof liners and masks (if using).
• Keep a blotting kit handy for touch-ups between shots.
• A good setting spray – I swear by a mist that locks everything in place.

Can I Create an Editorial Look Using Drugstore Makeup?

Absolutely! You don’t need luxury brands to experiment. Many drugstore lines now offer pigmented eyeshadows, liquid liners, and false lashes at affordable prices. The key is technique and blending. I’ve created stunning editorial looks using makeup from local stores in Brigade Road or online Indian brands like Sugar, Wet n Wild, and even local labels like Serein. It’s more about your skill and creativity than the price tag.

How Much Should I Budget for an Editorial Makeup Session in Bangalore?

If you’re hiring a professional makeup artist in Bangalore for an editorial shoot, rates can vary widely based on experience and the amount of time required. You might pay anywhere from ₹2,000 to ₹10,000+ per look, with a minimum call time of 3-4 hours. Some artists charge a day rate for an entire shoot. Always discuss the number of looks and the specifics upfront to avoid surprises.

What Are Some Common Editorial Makeup Trends Right Now?

Trends change, but some current ones I see in the industry include:

• Skin-first looks: ultra-dewy, glowing skin with minimal eye makeup.
• Graphic liner: sharp, floating lines in bold colors.
• Bold brows: brushed-up, laminated brows that make a statement.
• Statement blush: bright blush placed high on cheekbones, even on the nose.
• Metallic accents: gold or silver foil on lids or lips.

How Do I Work with a Client to Create an Editorial Look?

Communication is crucial. I always start by asking the client or photographer about their vision, mood board, or inspiration. I also consider the model’s features – what we want to highlight or minimize. Then I do a patch test if using any unusual products. On the day, I create the look step by step, keeping the photographer in mind for lighting and camera angles. It’s a collaborative process.

What Are the Best Locations in Bangalore for an Editorial Shoot?

Bangalore offers incredible backdrops for editorial work. Some of my favorites are:

• Cubbon Park – for lush greenery and natural light.
• Lalbagh Botanical Garden – diverse flora and glasshouse.
• Street art in Shivajinagar – vibrant, urban graffiti walls.
• Indiranagar cafes – trendy, minimalistic interiors.
• MG Road metro station – modern, architectural lines.
• Heritage bungalows in Basavanagudi – old-world charm.

How Do I Practice Editorial Makeup at Home?

Practice makes perfect! Here’s how you can experiment at home:

• Use online tutorials as inspiration, but try to put your own twist.
• Practice on friends or family – sharing looks on Instagram can get you feedback.
• Experiment with colors – don’t be afraid to make mistakes.
• Invest in a few key brushes to improve precision.
• Photograph your work with a DSLR or smartphone – you’ll quickly learn what works on camera.

FAQ

Is editorial makeup only for professional photo shoots?

Not necessarily. You can rock an editorial-inspired look for a music video, a fashion event, or just to express your style. But it’s designed for photography, so it may look heavy in person.

Do I need to go to a special makeup school to learn editorial makeup?

No, but a good makeup course can help. Many artists are self-taught. The key is understanding color theory, face shapes, and photography lighting. You can learn a lot from online tutorials and practice.

Can editorial makeup be worn for a wedding?

You can, but it’s not typical. If you want a creative element, you can incorporate a subtle editorial touch, like a bold lip or a metallic accent, into bridal makeup. However, you’ll want to keep it timeless for your wedding photos.

How long does an editorial makeup look take to create?

It depends on the complexity. A simple look might take 30-45 minutes, while an intricate one with applied jewels might take 2-3 hours. Plan for at least 1.5 hours for a proper editorial look.

What is the best way to remove heavy editorial makeup?

Use a cleansing oil or balm first to dissolve the makeup, then follow with a gentle cleanser. Always do a double cleanse and finish with a moisturizer. Micellar water is also excellent for breaking down pigment.